Graphic designer, racer and the guy behind KSD Brandworks (Kieffer Simpson Designs). For more than a decade, I've worked with race teams, businesses, brands and athletes to create identities that feel like
them - not something pulled from a template.

Racing has been part of my life long before KSD existed. It's also a huge part of why I design the way I do. I understand sponsors, I understand branding, and I understand the difference between something that just looks cool on a screen and something that has to work in the real world.